“In our analytics-obsessed world, it\u2019s tempting to first ask how to measure whether something is a view, but if we take a step back and just ask what a \u201cview\u201d is, the answer becomes clearer. What is a view? It\u2019s when someone watches the video. And Facebook counts views significantly before people could be said to be watching the video.”<\/p>\n
This is a very common situation: something that looks like a simple binary turns out to depend on setting a threshold on some continuous variable. At extreme values the choice is obvious, but the hard work lies in the ambiguous zone in the middle. Active users, time spent, retained users, …<\/p>\n
https:\/\/medium.com\/@hankgreen\/theft-lies-and-facebook-video-656b0ffed369<\/p>\n","protected":false},"excerpt":{"rendered":"
“In our analytics-obsessed world, it\u2019s tempting to first ask how to measure whether something is a view, but if we take a step back and just ask what a \u201cview\u201d is, the answer becomes clearer. What is a view? It\u2019s when someone watches the video. And Facebook counts views significantly before people could be said… Continue reading Just step across the threshold<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-the-perils-of-metrics","entry"],"_links":{"self":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":0,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"wp:attachment":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}