{"id":70,"date":"2016-11-28T11:24:00","date_gmt":"2016-11-28T11:24:00","guid":{"rendered":"https:\/\/onionsauce.com\/mole_end\/index.php\/2016\/11\/28\/game-the-metrics-fluxx-that\/"},"modified":"2016-11-28T11:24:00","modified_gmt":"2016-11-28T11:24:00","slug":"game-the-metrics-fluxx-that","status":"publish","type":"post","link":"https:\/\/onionsauce.com\/mole_end\/index.php\/2016\/11\/28\/game-the-metrics-fluxx-that\/","title":{"rendered":"Game the metrics?  Fluxx that!"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Here&#8217;s an interesting way to take metrics dysfunction to an entirely different level.\u00a0 Examples abound of optimizing for only easy-to-measure aspects of an activity and getting, well, what was measured.\u00a0 The new and innovative idea described here is to select among activities based on which of them have easy-to-obtain metrics.\u00a0 <\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\"> Another way to look at this is to view it as a version of the problem of measuring inputs rather than outputs.\u00a0 Choosing a course of action should be based on some model of expected value &#8212; and metrics should be chosen based on the actionable insight they are likely to yield.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.business2community.com\/marketing\/beware-dark-side-marketing-performance-measurement-01710377#s5tQGEW4LwYeumYr.97\"><span style=\"font-weight: 400\">http:\/\/www.business2community.com\/marketing\/beware-dark-side-marketing-performance-measurement-01710377#s5tQGEW4LwYeumYr.97<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s an interesting way to take metrics dysfunction to an entirely different level.\u00a0 Examples abound of optimizing for only easy-to-measure aspects of an activity and getting, well, what was measured.\u00a0 The new and innovative idea described here is to select among activities based on which of them have easy-to-obtain metrics.\u00a0 Another way to look at&hellip; <a class=\"more-link\" href=\"https:\/\/onionsauce.com\/mole_end\/index.php\/2016\/11\/28\/game-the-metrics-fluxx-that\/\">Continue reading <span class=\"screen-reader-text\">Game the metrics?  Fluxx that!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-70","post","type-post","status-publish","format-standard","hentry","category-the-perils-of-metrics","entry"],"_links":{"self":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/posts\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":0,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/posts\/70\/revisions"}],"wp:attachment":[{"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/categories?post=70"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onionsauce.com\/mole_end\/index.php\/wp-json\/wp\/v2\/tags?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}